The Marketing Communications Specialist will be a fun, positive-energy individual with an exceptional desire to succeed. A team player, they are responsible for creating effective product marketing materials, customer relations communication and web-based promotional campaigns with an emphasis on social media promotions. The Marketing Communications Specialist will be passionate about spreading the brand and reaching new markets globally through a variety of channels. The right person will have a positive attitude and an eagerness to learn!
In addition, they will play a key role in developing and maintaining pro-active relationships with media and other organizations that will help grow and support the brand awareness of the product.
Reporting to and working with the Marketing Manager, specific responsibilities include:
- Marketing collateral development
- Customer satisfaction surveying and analysis
- E-Newsletter creation and customer communication pieces
- Implementing online marketing campaigns via Twitter and Facebook and other social networks
- Creating and distributing media kits and advertising rate cards
- Developing and implementing lead generation plans with targets, measures, and objectives
- Creating and testing email marketing campaigns
- Monitoring brand presence online and working with influential bloggers and tweeters
- Connecting with educational organizations, events and tradeshows are the world
- Working with customers to develop case studies, references, and testimonials
- Being a team player and contributing to team meetings and brainstorming session
The Ideal Candidate will have:
- A positive disposition
- A 4-year degree in marketing/ PR or related field
- Basic experience working with design software
- Excellent written and spoken communication skills
- A do-whatever-it-takes attitude
- A passion for marketing and social media
- A desire to learn and ability to learn new tasks quickly
- Aptitude for technology (From Microsoft Office to Twitter to Skype and many more!)
TO APPLY:
Please send resume, cover letter and salary requirements* to:
Lisa Greathouse
Marketing Manager
lgreathouse@infosourcelearning.com
*All three must be sent to be considered.
Please check out our Education brand that this role will be supporting:
Website: www.simplek12.com
blog: www.IHeartEdTech.com
Twitter: www.twitter.com/simplek12
